Lessons From the Field

A Common Sense Approach to Effective Hotel Sales By Howard Feiertag, CHME, CHA, Instructor, Department of Hospitality and Tourism Management, Virginia Tech; and John Hogan, CHA, MHS, Director of Education & Training, Best Western International.
This practical, reader-friendly text from two hospitality industry veterans takes the reader on a guided tour of a successful hospitality sales operation. It contains common-sense thoughts on sales fundamentals, strategies and communications, and much more.

Price: $24.95 (plus $6.95 shipping)