This is the first installment for a new column for The Rooms Chronicle®. In each issue, the authors will illustrate how to implement sustainable practices for hotel operators. Cutting through the myths, can't dos, and commercial clutter, the purpose of the column is to help hotel operational managers lower resource usage and reduce costs. To address the new, triple bottom-line of sustainability - people, planet, and profit, hoteliers must look beyond the usual cost savings of reducing "man power" and focus instead on resource conservation. Every hotel manager needs to ask him or herself, "Do we really need it?" The intent is to provide hoteliers and their staff with the fuel and guidance to jumpstart their commitment to sustainable practices that will yield tangible results and actual cost savings.